THE CHALLENGE
To celebrate one thousand flowers that go into each bottle of St-Germain, the brand collaborated with artist Henry Holland to bring an endless elderflower meadow to Grosvenor Square in Mayfair. Set up across three floors in the chic townhouse, Maison St-Germain became a free entry brand destination featuring an eccentric surrealistic flower wonderland while paying homage to the brands French heritage.
In an elusive octagon shaped mirror room, the artists created a mesmerising dreamscape that transformed the space into seemingly one thousand blooms.
“I wanted guests to really get lost in the moment” says Henry Holland, “they’ve smelt and tickled the unusual textures and colours of wild-growing flowers - now they’re ready to taste them.”
Alongside Henry Holland’s’ creative interpretation of the St-Germain brand story, the two day event featured enchanted floral installations, mazes with magical hands reaching through walls, delightful St-Germain Spritz cocktails, live music and a House of Holland x St-Germain limited edition collection.
