THE CHALLENGE
To celebrate Italian friendship, we brought the iconic Terrazza Martini to London for a 4-week pop-up on Covent Garden's piazza. In a bid to bring the relaxed way of life to Londons busy city centre, the space was transformed into an Italian sanctuary complete with iconic scooter seats and a Martini bar, where guests were able to celebrate the aperitivo hour with their friends while enjoying delicious Martini cocktails and complimentary aperitivo plates.
Guests were able to sit back and relax after a busy day and enjoy Martini's new low-alcohol serve, the Riserva & Tonic alongside classic cocktails such as the Martini Negroni Cocktail or Les Americanos.
To arrive at the sun soaked terrace in real Italian style, we launched a social media campaign were consumers were able to book a free Vespa pick-up from any address in zone one between 1pm and 5pm.
Guests had to simply apply online to be picked up by a driver and swiftly whisked through the hustle and bustle of of the city to arrive at the Terrazza where they could enjoy a relaxed summer evening with their friends.
