THE CHALLENGE
To celebrate BMWs partnership with Frieze Art Fair we had the opportunity to co-develop the brands Open Work space alongside artists Camille Blatrix into an immersive showcase of art, talks and beautiful design.
The space was developed around the artists immersive sculpture titled 'Sirens' – a complex multipart installation involving sound, light and a dialogue with a BMW car.
Throughout the process we worked closely with the brand and artist to create a space around the installation piece that both compliments the brand personality and central art piece. With a flexible immersive light and sound system we were able to come up with an aesthetically pleasing but equally versatile space for visitors to relax and be inspired.
Exclusively for the occasion, BMW partnered with gin brand Bombay Sapphire to bring exclusive Frieze Art Fair cocktail creations to guests.
The activation was a huge success reaching more than 1.9 million people on social media.
