THE CHALLENGE
For the launch of their new Nivea Originals range, Nivea tasked us with a social kick off campaign to promote their new products, create social buzz and strengthen their association between their brand and the England national football team.
The solution was a social driven experiential campaign that was launched in a high footfall shopping centre, where passers were invited for a quick facial to test the new Nivea Origins range. While they entered a seemingly standard Nivea-branded tent to be pampered with a Nivea facial, we quickly transformed the outside into a celebratory football scene. On their way out everyone started cheering, greeting the men as though they were superstars with adorning crowds, Champagne, photoshoots and interviews.
The campaign was hosted on YouTube, Sky Sports, guardian.co.uk and telegraph.co.uk and social media channels.
