THE CHALLENGE
Following the development of Bombay Sapphires brand positioning 'Stir Creativity' we were tasked to develop a new experiential brand destination. The answer was CANVAS, an immersive London gin pop-up which started as a blank canvas and was live co-created over a four-day working phase with 15 international artists.
Each of the artists took over a blank space in the Shoreditch venue to creatively express Bombay Sapphires 'Stir Creativity' theme. For the first time, guests entered a 'work-in-progress' space where they were able to witness the artists creative process rather than arriving at a perfectly finished pop-up.
Several interactive touch points invited visitors to experiment with their own creativity, from a digital immersive art room, to artfully painting cocktails or getting creative with their own tonic cocktail creations at a multi-flavoured Tonic wall.
