THE CHALLENGE
For the launch of their 'Live Victoriously' campaign, Grey Goose challenged us to develop an experiential toolkit to celebrate big and small moments.
Launching in the heart of Covent Gardens' lively piazza, the stunning summer destination titled 'Live Like Summer Never Ends', brought the world's first Nitro Espresso Martini tap machine to the alfresco terrace alongside bookable daybeds, daily collaborations with London’s best restaurants such as Sushi Samba and plenty of surprise performances and gifts.
Guests were able to indulge in unique cocktail creations such as Grey Goose Pornstar Martini slushies, enjoy Grey Goose teppanyaki ice cream and join a masterclasses to perfect their cocktail making skills.
The concept was rolled out through various trade accounts and partnerships such as Soho House festival where we turned up with an exciting custom build four metre summer terrace bar featuring free Nitro Espresso Martinis, a Grey Goose twist station and Grey Goose teppanyaki ice cream.
