THE CHALLENGE
To promote the Grey Goose 'Gift Extraordinary' campaign during the festive season, the brand challenged us to develop an in-store activation for their Selfridges pop-up space along with a concept to excite customers to gift extraordinary this Christmas season, drive footfall and sales.
The solution was a beautiful brand destination inspired by the campaign featuring Grey Goose product sampling and unique customisable gift boxes. With each bottle purchase, customers were able to craft a personalised message to get it live stencilled onto a wooden box alongside branded cocktail vessels, a recipe booklet and stirrers to recreate the perfect Grey Goose cocktail at home.
The campaign was so successful that the brand decided to keep it for a second year running for the promotion of their new Grey Goose La Vanille and a cocktail kit to recreate the delicious Grey Goose Espresso Martini Cocktail.
Concept · Ideation · Spatial Design · Experiential
