THE CHALLENGE
In collaboration with Martini and the Williams Martini Racing team, we were tasked to develop a global experiential toolkit for Terrazza Martini to travel around the world to each of the Formula 1 race cities. With a focus on bringing Italian authenticity and style to Formula 1 race cities, we developed a toolkit that got rolled out across all Martini markets with a tiered approach for brand owned events, lighthouse accounts, pop-up destinations and on-trade partners bars.
