THE CHALLENGE
In the second year running Red Bulls of global Paperwings contest, we got asked to develop a new brand identity. Initially working on the first world tour, we were challenged to a complete rebrand with the addition to develop a user friendly digital platform, allowing customised content for each participating country. With over 83 nations, we developed a design with the flexibility to switch the whole site, meaning content could be displayed in various languages – from Arabic to Chinese or English. Following the new look & feel development, we rolled it out across events by building a complete experiential assets library from spatial design assets, digital advertising, printed collateral and merchandise produced and shipped worldwide.
The event series was a huge success for Red Bull with a total of 37,125 participating pilots and 643 qualifying events with a three-day final held in the Red Bull headquarters in the RB Hangar 7 in Austria.
Art Direction · Design · Experiential marketing
