THE CHALLENGE
To celebrate the launch of the new Nespresso Quest campaign we were tasked to develop an engaging touring activation to bring the new Nespresso Lungo product range to cities across the UK.
Inspired by the TV commercial that follows a noble knight (aka George Clooney) defy space and time to land on a busy bus in central London, we recreated the experience with a Nespresso branded Quest tour bus.
The experiential pop up set up in major high footfall locations across the country for two to three days at a time to excite passers-by with an immersive photo opportunity, delicious Nespresso Lungo samplings and coffee masterclasses in the upper deck of the transformed city bus.
